Founder & CEO
Ryan Callahan
Former branch manager who built the first Loan Seeker follow-up cadence by hand before it became a platform.
$250M+ loan volume influenced
About Us
A technology company that happens to run your marketing
Conversion Spark builds the growth infrastructure mortgage brokerages can't build in-house — software, AI employees, media buying and implementation under one roof, accountable to funded loans.
Founded
2018
Focus
Mortgage only, since 2019
Partners served
240+ brokerages & teams
Annual retention
94%
Coverage
38 states
Average go-live
Under 21 days
Why we exist
The problem nobody in mortgage wanted to name
In 2018 we were running paid traffic for local businesses and kept noticing the same pattern inside mortgage offices: the marketing was never really the problem. Loan officers were buying Loan Seekers from three different aggregators, working them out of a spreadsheet, calling back six hours later, and then blaming the source when the borrower had already signed a disclosure with somebody else.
The industry had built an entire economy around selling volume, and almost nothing around what happened in the ninety minutes after an inquiry came in. Meanwhile the national lenders — the ones every independent broker was losing deals to — weren't winning because they had better rates. They were winning because they had infrastructure: instant routing, automated qualification, relentless follow-up and attribution tight enough to know exactly which dollar produced which funded loan.
So we stopped selling marketing and started building that infrastructure for everybody else. Not a retainer. Not a campaign. A system a fifteen-person brokerage could switch on and compete with a lender that has a hundred engineers.
Eight years later that decision hasn't changed. Every product we've shipped, every hire we've made and every partner we've turned away traces back to one question: does this help an independent mortgage business fund more loans from the pipeline it already has?
Year by year
Eight years, measured in funded loans
Click through any year to see what we built, what we learned, and what it produced for the mortgage teams we worked with.
2026
Building the growth infrastructure for the next decade.
Today we work with independent brokers, branch teams and multi-state lenders across the country, testing across thousands of Loan Seeker conversations every month. The mission hasn't changed since the spreadsheet: give an independent mortgage business the growth infrastructure of a national lender, and prove it in funded loans.
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Clients served
0+
Loan Seekers generated
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Appointments booked
$0B
Funded volume influenced
Our Story
The chapters behind the numbers
Open any chapter for the detail — the bets, the mistakes and the systems that came out of them.
Mission
Give independent mortgage businesses the growth infrastructure of a national lender.
Not more Loan Seekers. Infrastructure — the capture, qualification, follow-up, reporting and accountability layer that turns the pipeline you already pay for into applications and funded loans. We measure ourselves against what your competitors with a hundred-person marketing department can do, and we close that gap for a fraction of the cost.
Vision
Every brokerage running on owned traffic, AI follow-up and measurable pipeline.
A market where a fifteen-loan-officer shop in a single state can out-execute a national lender because their speed-to-Seeker is faster, their follow-up never sleeps and they know their cost per funded loan to the dollar. That's the industry we're building toward, one partner at a time.
How we operate
Six principles we won't trade away
These are the rules we use to decide what to build, who to work with, and when to tell a prospective partner no.
Own the outcome
We don't hand over a dashboard and call it a partnership. Our scorecard is the same one you take to your branch meeting: appointments set, applications taken, loans funded, commission earned. If those numbers don't move, nothing else we did mattered.
Show the numbers
Every Loan Seeker is attributed to a campaign, a creative, a loan officer and — when it closes — a funded commission. You will never have to ask us where a deal came from, and we will never hide behind impressions, reach or engagement rate.
Speed is the whole game
A mortgage inquiry decays in minutes, not days. Our systems answer in under sixty seconds, every hour of every day, because the broker who responds first wins the conversation the other four lenders never get to have.
Compliance is not optional
TCPA consent language, state licensing disclosures, opt-out handling and record keeping are built into the system, not bolted on afterward. Growth that creates regulatory exposure isn't growth — it's a liability with better reporting.
Fewer clients, deeper work
We cap how many partners each strategist carries. That's why you get a named team, a weekly call and someone who knows your market, your loan products and your originators by name instead of a shared inbox.
Build for the long term
Rented audiences disappear when a platform changes its rules. We build owned assets — your database, your brand, your funnels, your follow-up infrastructure — so the pipeline you build this year still pays you in three.
Leadership
The operators behind the system
Six leaders who have lived inside mortgage origination, media buying and automation — not a rotating account team.
Chief Operating Officer
Alina Vasquez
Runs implementation. Every brokerage goes live in under 21 days without pausing origination.
147 brokerages onboarded
Head of Growth
Marcus Ellery
Owns paid acquisition and Loan Seeker quality — purchase, refi, and reverse across 38 states.
1.2M+ Loan Seekers generated
Head of Client Success
Priya Raman
Weekly scorecards, pipeline reviews, and the reason our clients renew at 94%.
94% annual retention
Head of Technology
Diego Marín
Builds the AI qualification and follow-up employees that never miss a Loan Seeker at 2am.
40-second average speed-to-Seeker
Head of Media Buying
Karin Wexler
Manages seven figures a year in mortgage ad spend with cost-per-funded-loan as the only KPI.
3.4x average ROI on spend
Meet the team
Every function you'd have to hire, already in the room
Building this in-house means eight hires, a software budget and eighteen months. You get the whole bench on day one.
Growth Strategy
Owns offer design, campaign strategy and pipeline economics for each partner. They set the plan, defend the budget and report on cost per funded loan.
Client Success
Weekly accountability calls, scorecards and optimisation. They are the reason 94% of partners renew and the first call when something needs to change.
AI Engineering
Builds and tunes the SMS, email and voice employees that qualify Loan Seekers around the clock and hand off the moment real intent appears.
Media Buying
Manages seven figures a year in mortgage ad spend across purchase, refi and reverse — judged only on cost per funded loan.
Design & Web
Websites, funnels, landing pages and conversion assets that look like a national lender and load like a modern product.
Media Production
Video, testimonials, case studies and content that turn your results into the proof future borrowers need to choose you.
Onboarding & Support
Gets a brokerage fully live in under three weeks with playbooks, scripts and training — without pausing origination.
Data & Attribution
Connects ad spend to LOS outcomes so every decision is made on funded volume rather than opinion.
Ready to become the market leader in your area?
Book a 30-minute Growth Strategy Call. We will map your pipeline, show the platform, and give you a plan you can run with — whether you work with us or not.