You already paid for these Loan Seekers. Follow-up automation is not about generating more volume — it is about not throwing away what is already sitting in your CRM. Here are the nine sequences we deploy in every engagement, in priority order.
1-3: the front of the funnel
- Speed-to-lead: 60-second SMS plus dial, 8 attempts over 14 days, AI qualification after hours.
- Unfinished 1003: someone started the application and stalled. Text with a resume link within 20 minutes, then daily for four days.
- Rate-shopper nurture: for Loan Seekers who are 60+ days out. Weekly rate context, not weekly begging.
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Book a strategy call4-6: the middle
- Pre-approval expiring: 15, 7 and 2 days before expiry, with a one-tap refresh.
- Document chase: automated conditional-doc reminders that reference the exact missing item, cutting processor phone time significantly.
- Credit repair hold: Loan Seekers under your FICO threshold get a 90-day education track and a re-pull trigger instead of a dead file.
7-9: the back end nobody builds
- Clear-to-close celebration plus review request, sent by SMS at the emotional peak.
- Post-close annual mortgage review — the single highest-ROI refi source you own.
- Rate-drop watch: when the market moves enough to make a past borrower's refi viable, they hear from you before they hear from a competitor's ad.
Build rules that keep them from getting spammy
- Hard suppression when a Loan Seeker replies — humans take over immediately.
- Quiet hours enforced per state, with TCPA-safe consent language captured at form submit.
- One sequence per contact at a time, with priority ordering.
- Every message must be useful on its own. If it only says 'just checking in', delete it.
Key takeaway
Most brokerages run one sequence. Nine well-scoped sequences typically recover 15-25% more funded volume from the same Loan Seeker spend.
Ready to put this to work in your brokerage?
Book a 30-minute mortgage growth strategy call. We'll review your speed-to-lead, follow-up sequences and funded-loan economics, then hand you the plan whether you work with us or not.
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